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14 May 2023
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The Power of Influencer Marketing in PR and Advertising: How to Identify and Collaborate with the Right Influencers

In today’s fast-paced digital age, businesses are constantly seeking new and innovative ways to reach their target audience. One marketing strategy that has gained immense popularity in recent years is influencer marketing. By collaborating with the right influencers, businesses can leverage their large following and social media influence to build brand awareness, drive engagement and...

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  • Posted by: Fikayo Ajayi
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09 May 2023
traditional-versus-digital-advertising
The Evolution of Advertising: From Traditional to Digital Advertising

Advertising has been around for centuries, with ancient civilizations using everything from painted signs to town criers to promote their goods and services. However, over the past few decades, the advertising industry has undergone a massive transformation, moving from traditional methods to digital advertising. In this blog post, we will explore the evolution of advertising...

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04 Apr 2023
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How Technology Can Help Drive Success in PR and Advertising Industry

In the world of public relations and advertising, technology has become an integral part of the industry. With the rise of digital media and social networking, businesses need to embrace technology to stay competitive and relevant. There are many different ways that technology can benefit a PR and advert company, and in this blog post,...

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19 Mar 2023
ad and money
How Advertising has shaped the way we make money

Advertising has had a profound impact on the way we make money in a number of ways. Here are some of the key ways in which advertising has shaped our economy: Creating new industries: Advertising has given rise to entire industries devoted to creating and distributing advertisements. These include advertising agencies, marketing firms, and media...

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